5 Cannes Topic Predictions and What They Mean for Advertising

From emerging tech to agency development to brand marketing techniques

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For decades, the Cannes Lions Festival of Creativity has attracted advertising creatives to the French Riviera to celebrate, well, creativity. Eventually, brands (read: clients) followed. As media fragmented and overlapped, tech companies proliferated along la Croisette, with brands like Snapchat buying up major real estate within the orbit of the Palais.

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