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As conversations focused on #MeToo, inclusion and diversity take on ever greater importance in the agency world, the 4A’s unveiled plans to launch a certification program by which agencies can confirm that they’re on the up and up.
Keesha Jean-Baptiste, 4A’s senior vice president of talent engagement and inclusion, described the program, which is called Enlightened Workplace Certification, as an “additive” program aimed at changing “mindsets” rather than an “end-all, be-all” solution to concerns about sexism, racism and misogyny.
“[Behavior]
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