4A’s Names BSSP CEO Greg Stern as New Board Chair

He succeeds Horizon Media founder and CEO Bill Koenigsberg

BSSP founding partner and CEO Greg Stern is joining the 4A's board.
Courtesy of 4A's

Advertising trade association 4A’s has appointed Butler, Shine, Stern & Partners founding partner and CEO Greg Stern as chairman of the board.

Stern succeeds Horizon Media founder and CEO Bill Koenigsberg in the position, effective Oct. 1. He previously served as a 4A’s director and vice chair and has served on the organization’s board for 13 years.

In his new role, Stern will work closely with 4A’s president and CEO Marla Kaplowitz, who succeeded Nancy Hill in that position earlier this year, on strategic initiatives and industry issues.

“Bill has demonstrated passionate and dedicated leadership during his time as our board chair. We are thankful for the support he’s given us over the years and for the guidance he’ll continue to offer as vice chair for the next year,” Kaplowitz said in a statement. “We are excited to have Greg take on this esteemed role, and we look forward to having him help us lead the 4A’s successfully into the future. Greg has extensive experience in the field and has been an inspirational leader who has disrupted the status quo in our industry.”

“I am honored to succeed Bill and am grateful to him for his years of steady leadership of the 4A’s board,” Stern added. “I am eager to bring a fresh perspective to the board and am deeply committed to working with the board of directors to provide insight and strategic initiatives, and to continue to enhance the organization’s value for its member agencies and all 4A’s stakeholders.”

The appointment comes fresh off some good news for Butler, Shine Stern & Partners. After resigning from the Mini account back in March, Mitsubishi selected BSSP as its new agency of record last week, concluding a review launched in May.