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As the ad industry continues to grapple with how to amend the talent pipeline and retain diverse employees, the 4A’s Foundation believes that real progress will come when disconnected, one-off initiatives become collaborative long-term projects.
This is the inspiration behind the foundation’s latest fellowship, which was created to elevate those who, according to 4A’s program manager Geraldine Mpetey, have their finger on the pulse of culture: Black creatives.
4A’s is looking for four fellows to enroll in Spotify Pulse, a year-long creative development program for Black professionals with one to three years of professional experience in the ad industry.
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