Brand Purpose

4A's Advertiser Protection Bureau Tackles Misinformation

A new initiative seeks to help navigate the impact on brand safety

Illustration of hands on a garbage can spilling out things into people's heads — The initiative includes a white paper endorsed by the Global Disinformation Initiative and the European Association of Communications Agencies.4A's

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As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike.

The American Association of Advertising Agencies (4A’s) Advertiser Protection Bureau (APB), the brand safety unit launched by the 4A’s in 2018, has launched a new initiative to help agencies and brands navigate the issue of misinformation and disinformation and its impact on brand safety.