4 Trends From the 2021 Cannes Lions Festival

Creative leaders discuss the biggest themes to emerge from the virtual-only conference

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As this year’s Cannes Lions Festival wraps up, instead of the massive rush of advertisers rushing to the Mandelieu Airport, attendees will merely log off and shut down their computers, dreaming of next year when activities can hopefully return to a pre-Covid-19 pandemic fashion.

This year’s Cannes was an unprecedented experiment, from Zoom-only jurors debating two year’s worth of nominations to online discussion panels being hosted around the world. Despite the uniqueness of the week-long conference, four major themes emerged according to creative leaders who spoke with Adweek about their key takeaways.

Comedy is hard

“It’s no big revelation that the triumphant brands are those that are delivering entertaining experiences, resonating in popular culture and showing a purpose truly inherent to their business,” Bruno Bertelli, global CCO of Publicis Worldwide, told Adweek.



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