4 Traits Every Modern Media Agency Executive Absolutely Has to Have

The role is fundamentally changing as the industry does

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The demands on the chief marketing officer today are unlike any that executives have faced. From rapidly changing consumer behaviors to the emergence of new tech solutions and access to more data, the proven models of success are under attack.

Doug RayHeadshot: Alex Fine

The responsibilities of the modern marketer have now expanded so much that the lines between C-suite jobs have blurred. And there is no shortage in the interest on this topic—in fact, there are 4.4

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This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.