4 Things Media Agencies Can Do to Thrive in the Programmatic Age

Strategy, data and technology must become core practices

Programmatic presents new opportunities for agencies. Getty Images

Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media purchases) required to place a buy with the appropriate networks and publishers.

@dnesamoney Diaz Nesamoney is CEO of Jivox, a personalized digital marketing technology company.
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