Cannes Lions

4 Takeaways on the Future of Advertising From Ken Auletta's 'Frenemies'

Book offers a view of the forces disrupting the industry

Auletta said he’s often asked if about Sorrell’s being ousted from WPP after Frenemies was written, and whether this muted the message of the book.
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By Erik Oster

June 13, 2018

Ken Auletta, the writer behind The New Yorker’s “Annals of Communications” profiles, followed up the New York Times bestseller, Googled, with a thorough look inside the advertising industry.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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