4 Takeaways on the Future of Advertising From Ken Auletta's 'Frenemies'

Book offers a view of the forces disrupting the industry

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Ken Auletta, the writer behind The New Yorker’s “Annals of Communications” profiles, followed up the New York Times bestseller, Googled, with a thorough look inside the advertising industry.

Adweek caught up with Auletta to discuss some of the book’s key take-aways.

WPP’s post-Sorrell pivot won’t be an easy one

Auletta said he’s often asked if about Sorrell’s being ousted from WPP after Frenemies was written, and whether this muted the message of the book—a contention with which he strongly disagrees.

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