4 Recruiters Explain How Agencies and Creatives Should Navigate the War for Talent

Job seekers are leaning into freelancing and choosing their options carefully

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Over the past year, the advertising and marketing industries have reported staffing shortages. Rather than being able to rely on full timers, many agencies are increasingly being forced to outsource projects to freelance creatives.

While this is undoubtedly frustrating for those at the top who are running the agencies, this new shift has enabled talent to take more control over their schedules, their work and, by extension, their lives.

Adweek spoke to four recruiters to get their perspective on the talent market, including their explanations for where agencies have gone wrong and how talent can take advantage of this extraordinary opportunity for workers to find the right career opportunities.

Overworked creatives

So why is it that agencies have become so short-staffed? According to Christie Cordes, a recruiter and founder of Ad Recruiter who works directly with CEOs...



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