4 Reasons the Death of Agency Culture, a Vital Differentiator, Is Near

Disconnected talent and lack of real mission is behind the decline

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What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper. However, the one true and demonstrable difference, as fleeting and intangible as it might be, is the individual agency culture. And beyond cooking up some groundbreaking patent, it’s the only true way to build something unique from the shop across the street.