4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew

As the landscape shifts drastically, we need to alter our approaches to it

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New business is the lifeline of an agency. This is even more true during the pandemic when everything that worked in the past flipped upside down. And now, to win new business, it requires a new approach and new way of seeing things.

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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.