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New business is the lifeline of an agency. This is even more true during the pandemic when everything that worked in the past flipped upside down. And now, to win new business, it requires a new approach and new way of seeing things.
Business development is full of energy and excitement, headaches and heartbreaks—a lot like dating. It’s part chemistry and timing, part smarts and instinct. Passion wins every time.
How can agency leaders create a repeatable process that works both virtually and in person that their people want to be part of and potential clients want to experience? To do that, there are four new rules to new business that agency leaders should embrace.
Pursue, don’t pitch
Maybe one of the biggest problems in business development is that we call it a pitch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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