4 Ads. 1 Super Bowl. How Goodby Silverstein & Partners Juggled it All

The agency knows how to thrive in the big moment

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“Let’s blame Lee Clow and Steve Jobs because they changed the Super Bowl forever.”

That’s quite a statement by Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, but there is a kernel of truth.

“I’m not really blaming them,” clarified Silverstein. “Because they did the greatest ad of all time, and they changed the Super Bowl forever. It became not a football game, but an advertising game and [Apple’s] 1984 changed everything.”

That moment in 1984 was the first piece of the Super Bowl advertising foundation.

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