360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017

Adweek's Breakthrough Media Agency of the Year used innovative twists on classic strategy

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“Let me start out by saying that here, creative is an adjective,” says 360i chief marketing officer Abbey Klaassen when describing her agency’s approach to media in 2017. “It’s not a noun, like, ‘that’s the creative.’ We are all creative.”

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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.