360i Promotes President Jared Belsky to CEO in Latest Executive Shift

Sarah Hofstetter takes on chair role

(L. to r.) CCO Menno Kluin, New York president Abbey Klaassen, chair Sarah Hofstetter and CEO Jared Belsky.
360i

Today, 360i—Adweek’s Breakthrough Media Agency of the Year—announced the promotion of president Jared Belsky to CEO. His predecessor, Sarah Hofstetter, will take on the chair role in what amounts to the latest C-suite shift for the Dentsu-owned network.

Last month, the agency promoted CMO Abbey Klaassen to president of its New York headquarters; just this week, former 360i CEO and chairman Bryan Wiener became CEO of ComScore as the measurement company looks to re-establish its place in the market.

Klaassen, Belsky and Hofstetter will continue leading the organization, along with CCO Menno Kluin.

“This is such an energizing moment in time for our company and industry, with modern marketers seeking out the type of integrated expertise we’ve always believed in,” said Belsky, who described himself as “humbled and honored to lead such a talented, passionate group of people.”

The new CEO joined 360i in 2008 after working in a series of marketing roles at Coca-Cola, where he helped promote the Fanta brand, and Avenue A, which later became Razorfish. During his tenure as president, he has facilitated several major client relationships and helped develop 360i’s voice practice while receiving a number of industry honors—including a spot on Adweek’s 2014 Media All-Stars list.

“Our vision is still very much intact,” Belsky said of today’s news. “There’s a thirst in the market among progressive CMOs for the integrated model we offer: creative and media together in a single, nimble entity.”

He also stated that the recent series of executive-level announcements was “ascension planning that has been in the works for a while” and that it should provide a smooth transition for all employees.

When asked how the new leadership team will affect day-to-day operations at 360i, Sarah Hofstetter told Adweek, “The number one difference is that the team will report to Jared instead of me … we have been ostensibly running the company together for around 5 years.”

“I’m thrilled for our employees and clients to get even more exposure to his brilliant leadership,” she said. “One of the things that I love about this agency—and this industry—is that we never rest on our laurels. We’re always thinking about what’s next.”

Hofstetter described her new role as “more externally facing.”

“If our agency is about helping brands capitalize on change, we have to have a stronger voice in the industry as well,” she added.

Belsky promised more changes to come and confirmed that the agency is in the process of searching for a new chief strategy officer to replace Lee Maicon, who went to McCann last month.

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