360i Launches Amazon Marketing Practice to 'Help Clients Succeed in That Ecosystem'

Hires Will Margaritis as vp of ecommerce

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Amazon’s impact on the marketing industry is now impossible to ignore.

Recognizing the importance of developing strategies specifically for the ecommerce giant, 360i is launching a dedicated Amazon Marketing practice.

“Amazon has long been referred to as a ‘sleeping giant,’ but there’s no ignoring the impact it’s already had on how consumer goods brands operate in the ecommerce and retail spaces,” 360i CEO Sarah Hofstetter said in a statement.

Will Margaritis

“360i is uniquely qualified to guide brands through the challenges Amazon presents.

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