30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018

COMvergence reports a total of 134 creative reviews last year

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Claims of the demise of the creative agency review may be greatly exaggerated.

A total of 134 major U.S. reviews were launched in 2018—30 of those from the country’s top advertising spenders, according to COMvergence’s latest 2018 U.S. “creative new business barometer” report.

The report found that one third of the creative accounts placed in review last year were part of the consumer packaged goods and restaurant categories (home to the biggest ad spenders) including Dunkin’, which awarded its creative business to BBDO and Arc Worldwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in