3 Ways to Come Up With a Great Idea Without Overthinking It

Mind-blowing creative won’t just materialize into existence (unfortunately)

When Dan Wieden hired me almost 16 years ago, I was excited and terrified. As a junior copywriter working at a small unknown agency in Salt Lake City, I used to carry around a little piece of paper in my pocket that said, “I am a copywriter at Wieden+Kennedy.”