3 Ways Agencies Can Remain Relevant in an Ever-Changing Industry

Being in advertising tends to be perilous

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No one in our industry can ignore the seismic business and cultural shifts that are reshaping our definitions and expectations of the advertising world. One only needs to read Ken Auletta’s Frenemies book—or the annual earnings reports of the ad holding companies—to know that being an advertising agency in today’s world is fraught with peril and derogation.

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This story first appeared in the September 17, 2018, issue of Adweek magazine. Click here to subscribe.

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