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Our industry is constantly evolving, and right now we need to evolve more significantly if we are to remain alive.
As our clients cut spend, build out their in-house capabilities and look to reinvent themselves to be future-proof, they are questioning our operating models, ways of working and team structures.
Procter & Gamble CMO Marc Pritchard suggested having far more creatives, far less account people and more consultative senior account people to help them instead.
Having spent most of my career in creatively driven, lean agencies, I see great merit in his suggestions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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