3 Questions to Ensure Your Agency Is Adapting to an Ever-Changing Industry

There's no use fighting the changes—they're coming

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Our industry is constantly evolving, and right now we need to evolve more significantly if we are to remain alive.

As our clients cut spend, build out their in-house capabilities and look to reinvent themselves to be future-proof, they are questioning our operating models, ways of working and team structures.

Procter & Gamble CMO Marc Pritchard suggested having far more creatives, far less account people and more consultative senior account people to help them instead.

Having spent most of my career in creatively driven, lean agencies, I see great merit in his suggestions.

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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.