3% Conference Heads to Atlanta in Effort to Solidify Commitment to Intersectionality

The organization makes its way south for the first time

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Since its inception nine years ago, the 3% Movement has helped inspire waves of inclusive change across the advertising industry. With a pay equity pledge program, an in-depth agency certification for gender parity and conferences that bring diversity discussions to a massive stage, 3% is changing the game by leveling the playing field. 

Founder Kat Gordon told Adweek that after 25 events around the globe, advertising’s most visible gender equality organization is pulling back from its frequent mini-conferences.

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