3 Big Cannes Lions Takeaways Marketers Can Learn From

Opinion: Brands need to be more empathetic and human

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The 2019 Cannes Lions International Festival of Creativity last week answered a nagging question for me: Is all this chatter about brands being more human authentic or just marketing speak? After several days attending speeches and panels and seeing awards won along the Croisette, it became clear that our industry’s focus on empathy is not just a bunch of talk.

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