Every year, Super Bowl ads contain hidden Easter eggs, obscure references, inside jokes, cameos and homages. Adweek watched every ad over (and over again) looking for the best gems.
Here’s what caught our attention and let me know what ones you spotted by tweeting at me.
This ad is clearly a troll of McDonald’s, but the first five seconds are easy to miss. It begins with loudspeaker announcement: “Attention students, the ice cream machine is still broken.”