22squared Promotes Erica Hoholick to President and COO

The shop has promoted Hoholick, who joined 22squared a year ago as chief client officer, to president and the newly created role of chief operating officer.

“Since being there [a year], I’m even more excited about what the potential is of the organization. I think we’re primed for what’s next in the in the future,” Hoholick told Adweek. “They had a lot of the building blocks and a lot of the foundation already, so I’m excited to keep trying to grow it from there.”

As president, she takes over responsibilities previously held by Richard Ward, who recently became chairman and CEO of Guided