22Squared Beefs Up Its Tech Capabilities and In-House Production Studio With New Director Roles

Kris McDermott and Jim Issa are joining the company

Jim Issa and Kris McDermott Courtesy of 22Squared

Independent agency 22squared is creating two director positions for a pair of new arrivals.

Kris McDermott joins the agency as director of technology, while Jim Issa arrives as director of production for 22squared’s in-house production studio, 22Pictures. Both McDermott and Issa will report to 22squared president Brandon Murphy, who views the additions as “key in bringing technology and creative closer together” and part of a “leadership mission … to continue to build a more modern agency.”

“I knew we needed to expand our leadership scope with the additions of a tech superstar and a production maestro. I am delighted we found two of the most highly skilled professionals and leaders in their respective fields, and they are joining this special place called 22squared,” Murphy said in a statement. “Kris and Jim have the perfect blend of creative ethos and entrepreneurial spirit to truly effect change.”

McDermott joins 22squared from San Francisco software company Atlassian, where she led mergers and acquisitions integration. She previously managed mobile product development for WalmartLabs and served as an engineer for Moxie.

“22squared is always looking to evolve. The next chapter places technology at the center of their business,” McDermott commented in a statement. “I’m joining the team to build a roadmap that not only magnifies their existing capabilities, but also helps them compete differently in the market.”

Issa arrives from BBDO Atlanta, where he has served as a senior producer and director since July 2015, partnering with agency leadership to build the office’s in-house production department. In his new role, Issa will be responsible for leading 22Squared’s full-service, in-house production studio, 22Pictures.

“With the proliferation of social channels and digital experiences across multiple devices and platforms, agencies need to create much more video content, while maintaining a quality consumer experience. The appetite for social content provides an exciting challenge, which 22squared recognized, and an opportunity, which 22Pictures seized,” Issa said in a statement. “I am excited to build out 22Pictures and provide clients and brands premium video creative, with speed, smarts and cost-efficiency.”

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.