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Creatively, 2020 started out with a bang. The usual “opening of the creative season” starts with the Super Bowl, and there were several ads that didn’t disappoint, including one starring Bill Murray that seemingly came out of nowhere from Highdive. Even those who didn’t make that ad (or several other great pieces of work) were high-fiving. Creativity was looking good in 2020.
Then, ugh.
Creating ads and marketing seemed like such a minor thing in the grand scheme of what the planet endured.
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