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As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they’ll navigate those same choppy political waters.
So far, fewer consumers said they felt like brands were becoming more political compared to when the same question was asked last summer, according to a new study from consumer research company Morning Consult.
In particular, 53% of American adults said they thought corporations had become more political in recent years.
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