As 2020 Election Nears, Brands Must Weigh Getting Political

Survey of U.S. adults reveals 'a whole new set of challenges'

As 2020 takes shape, brands have a choice to make — will they get political? Getty Images

As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they’ll navigate those same choppy political waters.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.