2 More Agencies Launch Experiential Divisions to Meet Rising Client Demand

Making up for dips in traditional spend


As marketers increasingly move to reach distracted consumers through in-person experiential marketing activations, more and more brands expect their agency partners to follow along. The list of shops launching their experiential divisions grows longer by the day, and its growth shows no signs of slowing down.

The numbers strongly support this trend. According to research from IPG-owned Momentum Worldwide, experiential marketing—such as hosting an event versus distributing an ad—gets 82 percent of participants talking about a brand with others, moves 62 percent to research a brand online, changes the way 65 percent view a brand and—perhaps most importantly—inspires 53 percent to go out and buy a brand at retail.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in