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Keith Crawford and David Odusanya, who collectively spent 37 years at Nike, most recently as executive creative directors before departing in July 2017, are coming together again through a new joint venture: their own creative shop, CO-Lab.
The agency will be headquartered in Portland, Ore., and will focus on design strategy for companies across branding, product development and consumer experience. The name CO-Lab.—the period at the end is part of the name—is a nod to both founders and their collaborative partnership.
“Design
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