17 Campaigns So Good, They Made Other Agencies Jealous in 2018

The Maze for HBO’s Westworld topped the list

Jeffrey Wright as Bernard Lowe in Westworld
Westworld star Jeffrey Wright in 360i's "The Maze" for HBO HBO

Asking an agency to pick its favorite 2018 work from its own catalog is a pretty easy task. Slightly more daunting, however, is asking one to select the best ads or campaigns other agencies created throughout the year. There are thousands to choose from and, in 2018, there was a wide range of opinion on peers’ work.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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