16 Years After Breaking Our Hearts, Ikea Finally Tells an Abandoned Lamp’s Full Story

One of advertising's most iconic spots gets a sequel

The tale of Ikea's 'Lamp' from 2002 continues. Ikea Canada

Some sequels seem dimmer than the original, but this one really shines.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.