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Some sequels seem dimmer than the original, but this one really shines.
And that’s pretty impressive, because we’re talking about a follow-up to one of the most iconic commercials of all time.
Sixteen years ago, Ikea’s “Lamp,” from Crispin Porter + Bogusky and director Spike Jonze, lit up the industry, generating massive buzz and winning major prizes, including a Grand Clio and Film Grand Prix at Cannes.
The original was a masterpiece of misdirection, telling the tale of an old desktop lamp, discarded by its owner beside trash bins during a late-night downpour.