Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
In this era of Covid-19, we’re settling in for the long road ahead. Given the uncertainly of tomorrow, doing our best in new business has never mattered more. Stuck inside and working from home, the ad business is learning how to perfect the virtual meeting. Whether it’s Zoom, Google Hangouts, Microsoft Teams or a different platform, all agencies have been forced to drastically change the manner in which we pitch new business. The goal, of course, is to run a pitch where they get to know you and leave the final meeting feeling that you did your best.