Agency of the Year

10 Campaigns That Show How Wieden + Kennedy Impacted Culture in 2018

From Kaepernick to KFC, the indie agency was everywhere this year

Nike's ad featuring Colin Kaepernick was among the most-discussed of 2018.Nike
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By Doug Zanger & Patrick Coffee

December 6, 2018

Advertising is ubiquitous across all media, even as repeated surveys show modern consumers moving away from “traditional” platforms.

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Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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