Thank Warcraft for Your Social-Mobile Game's Success
Incentivized "freemium" model cited as key strategy
The secret to socializing and monetizing mobile gaming? There is none, considering it's long been used by online multiplayer goliath World of Warcraft, which counted 10.3 million subscribers last November. Nonetheless Eiji Araki, svp of social games at Japanese mobile gaming company GREE International, prescribed that game developers incentivize casual gamers to invite friends to play in order to grow a game's user base, and monetize hardcore gamers by having them pay to unlock new achievements or progress through a game's levels.