Wunderkind’s New Marketer’s Guide Outlines How To Combat Cart Abandonment Challenges
Website, email, text message, mobile app, and advertising tactics and strategies to maximize eCommerce potential
Today’s marketing landscape is full of changes, uncertainty and confusion. To help marketers navigate these industry dynamics, Wunderkind — the leading performance marketing solution that delivers guaranteed revenue and performance for brands, publishers and advertisers — has released a new guide titled “The New Performance Marketing Era” available as a free download.
The guide contains both short-term tactics and long-term strategic guidance for marketers to establish successful priorities, budgets, and resources amid such changing variables as:
- Data and privacy regulations and technologies
- Inflation and supply chain challenges
- Increased pricing of traditional paid channels
- Shifting consumer behaviors and attitudes
The foundation of any marketing strategy is simply knowing who your customers are and what they care about, which Wunderkind’s guide helps put into stark focus. But that’s becoming harder than ever as consumers have become far more protective of their data.
According to Wunderkind data, 86% of U.S. consumers have tried to erase their online footprint, and 87% say they will no longer shop with companies they don’t trust to use their data responsibly.
Building relationships with customers is the clear way forward. That requires establishing trust, offering value, and collecting first-party information using tools like Wunderkind’s Identity Network. Optimizing your website with these goals in mind is critically important.
For instance, retailers on average allocate over 10% of their budget to creating and maintaining a quality website. That includes implementing a system that can identify and engage with site visitors, even after they’ve left. After all, 26% of consumers will return and make a purchase on a website after abandoning their cart if retargeted with direct, personalized email.
Other solutions outlined in the guide include text message marketing, mobile app development, sophisticated advertising strategies, and identity solutions.
Given that nearly 70% of eCommerce shopping carts are abandoned before completing a purchase, the tools and strategies outlined in “The New Performance Marketing Era” guide provide a solid foundation for sustainable growth and scalable success.
Download “The New Performance Marketing Era” free from Wunderkind here.
