Wunderkind Enables an NYC-Based Fashion Label to Ditch Third-Party Cookies
The Natori Company utilized Wunderkind's one-to-one messaging strategy to drive conversions and increase digital revenue.
NYC-based fashion designer and manufacturer Natori needed to move away from its reliance on third-party cookies and find a more effective way to engage with customers. They turned to Wunderkind, as a full-service provider, to help them drive communication at scale.
Challenge
Natori wanted to target and engage customers to drive revenue without relying on third-party cookie technology. It also needed to figure out how to market its products with unique inventory changes. The intense rebranding process also meant that time and resources were stretched thin.
Solution
Wunderkind handled the technical and design side to execute on-brand triggered email campaigns, immediately driving sales and revenue. Wunderkind’s Catalog email modules enabled the brand to effectively communicate with customers about changes in inventory, such as driving sales for back-in-stock items.
On the back of the impressive ROAS, Wunderkind helped Natori to generate via its email campaigns, Natori decided to implement Wunderkind’s Text solution. Abandonment and on-demand texts enabled the brand to elevate its overall eCommerce performance.
Results
Wunderkind’s expertise in capturing first-party data enabled the brand to take charge of its owned channels and use them to drive revenue. With both text and email under the Wunderkind umbrella, Natori was able to apply a holistic approach to its one-to-one messaging strategy.
- 14% of digital revenue was derived from triggered email and text.
- 3.45% of digital revenue was driven by Wunderkind Catalog
- Overall, Wunderkind was Natori’s second-highest paid channel driving conversions
“Adding Wunderkind to our marketing stack is one of the most influential decisions in the history of our website,” said Ken Natori, President of the Natori Company. “We were amazed by the ROAS we saw when we launched, and remain even more amazed that we have maintained that ROAS years later.”
For more information, read the full case study here.
