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Workbook Radio Episode 73: NFTs with VSA Partners

Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is creating opportunities out of this new technology, and how artists (and really anyone) can start taking advantage of this new frontier.

With the NFT landscape growing and showing no signs of slowing, it pays to jump in now and ask questions later.

That has been the through line for Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber of VSA Partners.

This past year, VSA Partners teamed up with the crypto blockchain tech company Ripple to create a $250 Million Creator Fund. According to VSA’s announcement article, “By providing creative and technical support to a diverse array of marketplaces, creators, artists and brands, Ripple’s Creator Fund seeks to enable longtail use cases for tokenization—for example, interactive experiences and fractional ownership.”

But you don’t need to partner with a crypto enterprise to get in on the ground floor.

In this part 1 podcast episode, Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is pivoting to explore and create within this world, and how artists (and really anyone) can start taking advantage of this new frontier.

Sarah Lent (Chief Marketing Officer, VSA Partners) leads growth efforts across VSA, including business development, marketing, public relations, brand leadership, content creation, and strategic partnerships. A seasoned marketing executive with 20 years of experience in branding, digital innovation, design, communications, and media, Sarah fosters growth at VSA by combining the rigor of a strategic consulting practice with the entrepreneurial and creative spirit of design. Her career has been fueled by a deep passion for taking emerging technologies and coupling them with world-class creativity to contextualize them in the real world. She continually looks for the leapfrog moments
of change and leads with empathy while taking clients on a journey into the unknown. Sarah has lived and worked across several continents, including Australia, South Africa, and the UK, and her career has included work with Interbrand, R/GA, and Essence.

Curt Schreiber (Chief Creative Officer, VSA Partners) is the heart of VSA design. He currently guides VSA’s creative philosophy, and is responsible for establishing the office’s design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency’s transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA’s most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago’s most influential designers and included in AIGA’s This is Chicago. Curt’s work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress.

Click here to read the full article and listen to the episode.


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