It’s Commerce Week and The Mars Agency is giving away the recipe to its secret sauce. Three marketing experts from the agency will speak at Adweek’s Commerce Week, which runs November 30 through December 2. The all-virtual conference will dive into the trends, strategies and innovations that will help organizations win with consumers in the new shopping landscape, today and beyond.
The explosive growth of digital commerce has caused an accelerated shift in the way brands and retailers connect with shoppers. The ecosystem has grown, become more complex and shoppers have become more sophisticated.
Executive Vice President of Marketing Jake Berry and Executive Vice President of the Commerce Practice Fern Grant will lead a session on the challenges of this new ecosystem and what the new model for success looks like.
“We’ve heard the challenges from our clients and know that these problems aren’t unique to a single category,” said Berry. “We also know that they’re solvable and we hope to be able to help more companies work through them.”
The Mars Agency’s Senior Vice President of Commerce Media, Ethan Goodman, will also lead a Masterclass on making sense of the evolving retailer media macrocosm. He’ll be joined by Diana Haussling, Vice President, General Manager of Digital Commerce at Colgate-Palmolive for an hour-long deep dive into the secrets that help brands win in this environment.
“Retail media is new, growing, and complex, and really requires a nuanced approach to be successful,” says Goodman.
Register for Commerce Week for free to learn the new rules of the game and how you can win.