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VIZIO’s IAB NewFront “Limitless” to Spotlight a New Era of Integrated TV Advertising

Company Unveils New Features to Enhance Viewing and Advertising Experiences and Kicks Off Exclusive Second Season of “Tom Colicchio's The Pantry” in Fireside Chat with Celebrity Chef

VIZIO Ads today will announce a suite of innovations and advertising capabilities for brands, agencies, and media buyers during its 4th annual IAB NewFront titled, “Limitless.” The session will be the first-of-its-kind in the newly opened Penn 2 events space in Manhattan atop Penn Station, featuring presentations from VIZIO executives, testimonial videos from agency and brand leaders, and the unveiling of new capabilities for VIZIO’s Emmy Award-winning operating system.

Innovations that Make Advertising Experiences Better for Consumers

As a part of “Limitless,” VIZIO executives will showcase new product offerings that put the viewership journey first and provide advertisers with new ways to deliver and measure creative messages. From opportunities using VIZIO’s award-winning Home Screen to leveraging the Branded Content Studio to the introduction of Pause Ads, advertisers will learn of new ways to reach consumers beyond traditional video ad formats. VIZIO Home Screen’s search and discovery advancements will be on display with the launch of Recommends, which offers timely sponsored content suggestions with deep link and interactive capabilities. Buyers can now utilize Pause Ads and immersive animated advertising to break creative barriers and bring messages to life.

“It’s an honor to showcase how VIZIO’s passion for improving the customer experience is creating new opportunities for the industry to think and act differently about advertising,” said Adam Bergman, Group Vice President of Advertising at VIZIO. “Evolving the marketplace takes collaboration with incredible people across the ecosystem, developing products that deliver better results for everyone and solutions that solve problems for viewers and customers alike.”

Home Screen Enhancements

Attendees will get a preview of new interactive features and updates to VIZIO’s operating system and advertising offerings on its home screen. With 19 million monthly active accounts, VIZIO’s ability to engage customers from the moment they turn on the TV provides more than just a mass-reach vehicle for advertisers in a fragmented landscape, and with Recommends, VIZIO is offering solutions to improve the search and discovery process.

Innovations around VIZIO’s immersive home screen are also expanding to new curated interactive experiences with the launch of Always on Newsroom,VIZIO Gaming and the Sports Hub later this year.

Tom Colicchio Fireside to Kick off VIZIO Exclusive Season of The Pantry

VIZIO is also pleased to announce the exclusive rights for the second season of “Tom Colicchio’s The Pantry.” The cooking show developed by and starring Tom Colicchio features well-known chefs and celebrities who cook dishes that consumers can easily make at home. This original series was produced by NBTV Studios and officially premiered season 1 of “The Pantry” in March 2024 on the Spirits Network. At “Limitless,” the celebrity chef and executive producer of the show, Colicchio, will appear in a fireside conversation with Katherine Pond, VIZIO’s Group Vice President of Platform Content and Partnerships, to discuss his professional journey and share opportunities for advertisers with the new season.

Launch of Limitless Leaders

Also, at “Limitless,” VIZIO will celebrate its market-leading partners with the debut of “Limitless Leaders.” This initiative highlights stories of success from top industry executives representing Dentsu, Discovery, Disney, GM, GroupM, Horizon, iSpot, OMD, UM, Unilever, and Warner Bros. Discovery.


Founded and headquartered in Orange County, California, VIZIO Holding Corp.’s (NYSE: VZIO) mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of television through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers, and more tools to connect with the right audience.

For more information, visit and follow VIZIO on Facebook, X and Instagram.

VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S. Learn more here: