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VIZIO Case Study: Driving Incremental Reach With CTV Ads

Automaker Sees ROAS of $31+ Through Precision Outreach

Advertisers hoping to reach as many potential customers as possible in the age of connected TV have to take a multi-format approach to both identifying audiences and delivering their message to them.

While many viewers still watch linear TV, an increasing number of them have turned to streaming, while others take a hybrid approach and use both. Targeting ads to these disparate audiences requires precision targeting not only by format, but also by intent. That can be a challenge, but highly rewarding when done right.

VIZIO recently conducted a case study examining how an automotive brand accomplished exactly that. Using Inscape Automatic Content Recognition (ACR) data, the company was able to identify distinct audiences across different TV formats and deliver ads individually to CTV audiences.

What’s more, the carmaker was able to specifically reach audiences most likely to be considering a new car purchase, further refining the outreach. According to our data, VIZIO viewers are 31% more likely to be classified as an “auto-intender” than the average U.S. household.

Over a three-month period, the company ran seven campaigns, promoting six different models, each with a different audience demo that needed to be reached. As a result, over 2,600 car sales were attributed to the campaign, with an average Return On Ad Spend of $31.91.

The case study demonstrate how advertisers can conduct niche campaigns at scale to drive impactful incremental reach using CTV-specific campaigns.

For more details on these and other results, and to learn more about how VIZIO Ads can customize campaigns to your business and industry vertical, read the full case study here.

Note: These statements are not guarantees of the future performance of Inscape or VIZIO Ads and are subject to risks, uncertainties and other factors, some of which are beyond Inscape and VIZIO’s control and may cause actual results to differ materially.

VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S. Learn more here: www.vizioads.com.