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Undnyable Tapped to Create Olympia Provisions’ First National Campaign

Portland agency Undnyable has picked up its second national food brand by winning a project for Pacific Northwest charcuterie maker Olympia Provisions.

Portland agency Undnyable has picked up its second national food brand by winning a project for Pacific Northwest charcuterie maker Olympia Provisions. After landing a national campaign project for MOD Pizza earlier this year, Undnyable is partnering with Olympia Provisions to develop a brand campaign to raise awareness for the award-winning, family-owned maker of charcuterie.

“After a summer of eating delicious pizza, we took a quick nap and then started dreaming of salami and sausages,” said Justin Hooper, Founder of Undnyable. “We were already fans of Olympia Provisions, so being able to develop their first big campaign is a meaty dream come true for us.”

Olympia Provisions is re-inventing “American Charcuterie” by using high quality ingredients and old-world curing methods to make their salamis and sausages. Head Salumist Elias Cairo moved to Switzerland to learn the traditional methods of curing meat before setting up shop in Portland to create a new standard in the category.

“As a Portland company, Eli and his team take their craft seriously but never themselves,” said Undnyable Executive Creative Director Steve Williams. “They could pay us in salami and we’d still jump at the chance to make some meaty magic with them.”

The campaign breaks in January 2023 across Google platforms, Hulu, and National cable. 

ABOUT UNDNYABLE

Led by long time creative agency veterans Justin Hooper and Steve Williams, Undnyable is a nimble, senior-led, no-BS, boutique creative agency for clients of all sizes. Their success model is efficiency and effectiveness through high-impact creativity, shedding the costs and layers of more traditional agencies and tapping higher level creatives who enjoy doing it all. They’ve worked inside brands, inside agencies and production companies across all creative and production roles. Their experience includes work for StubHub, Carl’s Jr., Activision, MOD Pizza, Rainier Beer, Sofi and T-Mobile.

For more information visit: www.undnyable.com For new business inquiries please contact weare@undnyable.com

ABOUT OLYMPIA PROVISIONS

Olympia Provisions began as Oregon’s first USDA-certified salumeria and now offers food-lovers three Portland restaurant locations, a food cart, and online product availability nationwide. Salumist and owner, Elias Cairo spent five years in a chef apprenticeship in Switzerland under master chef Annegret Schlumpf, before arriving in Portland to recreate a nearly extinct old-world technique of curing meats that is seldom seen in America. Visit http://www.olympiaprovisions.com to learn more. 

 

Led by long time creative agency veterans Justin Hooper & Steve Williams, Undnyable is a nimble, senior-led, no-BS, boutique creative agency for clients of all sizes. Their success model is efficiency and effectiveness through high-impact creativity, shedding the costs and layers of more traditional agencies and tapping higher level creatives who enjoy doing it all. They’ve worked inside brands, inside agencies and production companies across all creative and production roles. Their experience includes work for StubHub, Carl’s Jr., Activision, MOD Pizza, Rainier Beer, Sofi and T-Mobile.