Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

Tug Opens Office in New York to Take US Brands Global

Digital performance marketing agency also appoints Mike Dodds as Non-Executive Director

Global digital performance marketing agency, Tug, is further building its North American presence in response to client demand with the opening of a New York office. Through the new office and its existing operations in Toronto, London, Sydney, Berlin and Singapore, the agency is well-positioned to take ambitious US brands global.

Tug already handles the global business for leading legal software provider, LEAP, with local agency teams managing its display, social, PPC, SEO, and data and analytics across multiple markets.

Tug has also announced the appointment of former-Proximity Global CEO, Mike Dodds, to the Board in the role of Non-Executive Director. Dodds will provide strategic advice to the company during this fast-growth phase, drawing from his considerable experience managing global digital agencies for WPP and Omnicom. The Managing Director for Tug New York will be announced in the coming weeks.

Independent since 2006, Tug is a specialist performance digital media agency which uses a smart combination of data, media, content and technology to deliver improved return on investment for brands.

Commenting on the New York office, CEO and Founder, Nick Beck, said: “With our New York presence, we have the ability to deliver truly global programs for US brands. By applying our smart combination approach and leveraging our local capabilities across six global offices, we’re able to really drive digital growth for US advertisers internationally. Crucially, through our base in Toronto, US clients can also benefit from the nearshoring of costs which, in the current economic environment, will enable them to get more out of their budgets.”

“Tug knows our products through their work for LEAP globally, but I have been impressed by their data-driven approach to understanding the state by state nuances of legal software in the US” says Peter Baverstock, Chief Executive Officer, LEAP US. “Now, with boots on the ground in New York, we look forward to further local optimization of campaigns and tighter collaboration between Tug and our Marketing and Sales teams.”

Mike Dodds, Non-Executive Director at Tug, commented: “What impresses me about Tug is that it is both independent and international. This supercharges the opportunity for Tug in the fast-paced performance market, as the agency is able to be nimble and pivot services quickly on a global scale. Tug’s ability to respond to the client demand for a New York offering is testament to the unique strength of this proposition.”

About Tug:
Tug is a performance-driven, global digital marketing agency, optimized to grow ambitious brands through the smart combination of data, media, content and technology. An award-winning independent network with offices in London, Berlin, Toronto, Singapore, Sydney and now New York, the agency’s motto is: work hard and be nice to people. Tug has delivered performance digital since 2006, working with international clients such as Intuit, Compare the Market, Trivago, ZipCar, WWF, Budget Direct, IKEA and Muller.

Learn more at: 

GingerMay is a multi-award winning B2B PR and integrated communications agency. From powerful thought leadership narratives to ground-breaking research, we create bespoke strategies for pioneering start-ups, industry giants, and trailblazing leaders. We specialise in delivering earned, owned and paid media activities, securing results-driven commercial success and a superior share of voice for our market-leading clients.