Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

Tubular Labs Announces Brand Bowl Champs

Amazon, Nissan and Turkish Airlines were most-watched on social video

Tubular Labs, the leader in global social video intelligence and measurement, today announced top performing ad creatives following the Big Game. By leveraging official measurement partnerships, Tubular is able to determine creator, brand and influencer viewership and engagement across social video platforms. 

Several commercials made the top ten list following the game including Turkish Airlines ‘Pangea’ commercial, coming in at #3 and Booking.com’s Idris Elba commercial came in at #5 following the game. Amazon’s Mind Reader commercial rose from #2 on Friday to the most viewed on social video post game. Here’s a look at this year’s top performing post-game commercials on social video. 

Top-Viewed Super Bowl LVI Ads/Teasers on Social Video, Post-Game (as of 2/14/22)

*Analysis is based on earned and owned views on YouTube, Facebook and Twitter. Top performing platforms for each creative shown below. Views follow platform definitions.

  1. Amazon: Mind Reader Teaser & Commercial (uploaded 2/5/22) 

YouTube: 65.4 million

  1. Nissan "Thrill driver" Teaser & Commercial (uploaded 1/31/22)

YouTube: 62.4 million

  1. Turkish Airlines ‘Pangea’ (uploaded 02/10/22) 

YouTube: 15.1 million

  1. Pepsi Halftime show "The Call" Trailer (uploaded 1/20/22)

YouTube: 16.6 million

  1. Booking.com Idris Elba Teasers & Commercial (uploaded 2/09) 

YouTube: 19.5 million

  1. Bud Light Seltzer Hard Soda "Loudest of flavors' Guy Fieri Commercial (uploaded 2/1/22)

Twitter: 16.6 million

  1. Bud Light NEXT 'Zero in the way of possibilities' Commercial (uploaded 2/7/22)

Twitter: 14.4 million

  1. Frito-Lay Lay's ' Golden Memories' Commercial and 'What are we doing' and 'Big Fan' (uploaded 1/27/22) 

YouTube: 10 million

  1. Rakuten "High Stakes" teaser & commercial (uploaded 1/27) - 11,792,790 (uploaded 1/27)

YouTube: 11.7 million

  1. Budweiser ‘A Clydesdale’s Journey’ Commercial (uploaded 02/02/2022)

YouTube: 8.2 million

“It is no secret that the ads leading up to the big game are almost as anticipated as the game itself. This year was certainly no exception with audiences searching for ad teasers and big game ads across social video platforms,” Josh Schmiesing, CMO of Tubular Labs said. “Extending ads across social platforms allows for that connection that everyone craves around big cultural moments and an opportunity to reach large, engaged audiences who want to feel part of the big event.” 

Tubular is a trusted partner in inspiring what is remarkably relevant. The company provides a unified view of the shifting values and interests of audiences across YouTube, Instagram, Facebook, Twitch and Twitter. Tubular sees what no one else sees: new content categories, new creators and the passions that are driving what’s next in culture, and how it influences sales. Tubular powers agencies, brands and media companies to make efficient decisions that grow their business through AI, machine learning and human analysis. Trusted by some of the biggest brands in the world, Tubular is the only company that is a member of the YouTube Measurement Program and a Facebook Measurement Partner. For more information, visit www.tubularlabs.com.