NEW YORK – June 15, 2021 – Today, TripleLift, one of the fastest-growing ad tech companies in the world, announced it has surpassed $1 billion in publisher payouts, marking a new milestone for the company and its publisher partners. In the last month alone, TripleLift publishers earned over $50 million in revenue on the platform, another record for the company.
“We take pride in the growth our publishers have had with TripleLift. That’s $1 billion towards quality content and journalism that globally supports the free distribution of content, information, and news,” said Michael Lehman, SVP Global Supply at TripleLift. “Hitting the $1 billion revenue share mark feels great, but what feels even better is knowing we achieved it in partnership with organizations that we appreciate, admire, and all of whom have actively helped us design our product roadmap.”
TripleLift first launched its native programmatic product in 2014 to help publishers compete with large media platforms who were grabbing an increasingly disproportionate slice of ad budgets and squeezing publishers across the open web in the process. Since then, the company has expanded its product portfolio to support every major programmatically transactable ad format from display to Connected TV. Today, 75% of TripleLift publishers transact on multiple ad formats, and 73% of TripleLift’s publishers offer video inventory on the platform.
TripleLift boasts direct relationships with over 900 publishers, who represent over 31,000 websites; 20% of those publishers are owned by historically underrepresented voices in media, including Black, Latinx, AAPI, LGBTQ+ and women.