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Tribe Dynamics and True Beauty Ventures Partner to Accelerate Growth for Beauty Brands

The beauty industry powerhouses will combine their deep expertise and resources to further benefit partners

True Beauty Ventures (“TBV”), the leading beauty and wellness focused emerging growth fund, and Tribe Dynamics the most comprehensive influencer marketing analytics platform for passion-driven lifestyle brands, today announced a partnership to expand ways to collectively accelerate growth for beauty and wellness brands.

This partnership enhances the ways Tribe Dynamics can help customers not only grow their businesses through influencer marketing, but also provide access to potential capital investment. True Beauty Ventures will also apply Tribe Dynamics’ analytics and tools to evaluate potential investment opportunities and will extend these resources to TBV’s partner brands.

“We are thrilled to partner with True Beauty Ventures given their exclusive focus and deep expertise in beauty investing,” said Conor Begley, Co-Founder of Tribe Dynamics and Chief Strategy Officer at CreatorIQ. “TBV has a strong reputation, an incredible eye for brands, and the right expertise to help our customers grow their business. Brands that TBV have invested in are some of our top performers on Tribe today.”

Tribe Dynamics pioneered influencer marketing analytics and was recently acquired by CreatorIQ, the leading software platform powering end-to-end creator efforts for enterprise brands including Unilever and AB InBev. Today, Tribe is a key partner for some of the fastest-growing beauty brands that use its tools to accelerate awareness and growth.

Rich Gersten, Co-Founder of TBV, said “I have known Conor Begley since he founded Tribe Dynamics and have so much respect for what he has built. Our sector-specialized fund, with its extensive beauty ecosystem and platform, is the perfect complement to CreatorIQ and Tribe Dynamics. With nearly 1,000 beauty brands evaluated in less than two years, we have a unique vantage point in the beauty industry. Partnerships like this one continue to reinforce our unique sector expertise.”

“Tribe Dynamics help measure and magnify success for brands in our space,” said Cristina Nuñez, Co-Founder of TBV. “Together we believe we can further support emerging beauty brands within Tribe’s platform as well as bolster our own investment approach and portfolio using Tribe’s valuable metrics and data.”

TBV is actively building a curation of power brands in beauty and wellness and has made ten investments to date: K18 Hair and AQUIS (biotech based haircare), Kinship (clean Gen Z skincare), Crown Affair (healthy haircare rituals), maude (modern intimacy), BeautyStat (chemist founded skincare), Moon Juice (ingestible beauty), Dieux Skin (conscious clinical skincare), Caliray (California inspired beauty), Cay Skin (inclusive SPF skincare), and Feals (plant based wellness).

To learn more about the fund, to be considered for investment, or to become a brand partner, please share your information here.

About CreatorIQ

CreatorIQ is the engine powering creator-led marketing for the world’s most innovative, iconic brands and agencies including AB InBev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. Our industry-leading data and robust technology help marketers discover, activate, optimize, and convert creator relationships at scale. By putting creators at the center of their marketing efforts, our clients unlock the full potential of creator relationships to expand brand reach, scale quality content production, grow customer engagement, and increase return on creator spend.

Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in San Francisco, Denver, Austin, Detroit, Chicago, Toronto, Miami, New York City, London, Auckland, and Kharkiv (UA). For more information, visit CreatorIQ.com.