SONGTRADR ACQUIRES GLOBAL MUSIC TECH COMPANY 7DIGITAL
The deal brings together state-of-the-art music licensing and digital rights management technologies to solve complex industry issues
Today Songtradr, the world’s largest B2B music company, announces the acquisition of 7digital, a global leader in enterprise digital music solutions. This follows the receipt of all regulatory approvals and the acquisition is now complete. The transaction solidifies Songtradr’s position as a key leader in the B2B music industry, establishing the company as the only one-stop music solution for digital platforms and brands worldwide.
Songtradr’s acquisition of 7digital expands capabilities to power user experiences in digital platforms such as social media, lifestyle apps and video games, as well as extending its reach into new markets. Combining 7digital’s music delivery platform with Songtradr’s technologies, licensing pedigree, and unmatched AI music search and metadata technology will create a first-of-its-kind streamlined and integrated ecosystem to serve the growing complex needs of digital platforms that use music.
“The constraints and complexities that exist for digital games, apps and platforms as a result of long-term fragmented licensing is a huge pain point for both sides of the marketplace. Songtradr’s mission is to remove the friction and help deliver scalable solutions for the music industry while simplifying music use for enterprise brands and digital platforms. 7digital’s technologies accelerate our ability to provide our clients with comprehensive, safe and powerful solutions. We are delighted to welcome the talented 7digital team to our family and we are very excited about what we will build together.” said Paul Wiltshire, CEO of Songtradr.
7digital’s API platform and services are trusted by many of today’s leading enterprise companies to power their music experiences. A highly scalable platform and comprehensive global catalog enable the company to offer flexible features and technologies that simplify music licensing and content management complexities, making it easier for leading entertainment services to engage billions of fans each month. Global brands such as Pinterest, Barry’s and Triller benefit from 7digital’s cutting-edge technologies, providing music rights holders with a valuable opportunity to monetize and distribute music assets and reach new audiences.
7digital’s CEO, Paul Langworthy, added “We are thrilled to be joining forces with Songtradr, a forward-thinking company with a clear vision for solving the challenges of the fragmented music industry and licensing ecosystem. Together, we will have an unparalleled combination of catalog, technology, and capabilities, allowing us to better serve our current clients and offer new enterprise clients an exceptional range of data, services, and opportunities. Our strengths combined will simplify solutions for the evolving music industry and meet the needs of the next generation of entertainment brands while creating new opportunities to enhance the value of music across current platforms.”
With teams in 16 countries worldwide, Songtradr has grown from being a music tech product for independent artists to a multi-disciplined, end-to-end solution for music buyers, brands and rights holders.
Songtradr’s unique portfolio of the world’s leading music services companies (MassiveMusic and Big Sync Music) alongside its industry-leading technology and data products (Songtradr, Tunefind, Pretzel and Musicube) provides its clients a distinct advantage to maximize the value of music in their projects.
For more information about Songtradr’s products and services, visit songtradr.com.
