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Periscope Names Dean Ferenac SVP Of Consumer Engagement

Ferenac will manage agency's growing integrated media spend

Periscope, a subsidiary of Quad, has announced the appointment of Dean Ferenac as senior vice president of consumer engagement. Formerly a leader at Publicis Media and Havas Media Chicago, Ferenac will manage the agency’s growing integrated media spend. He will also serve as a key point in the company’s collaboration with Quad, its parent company, and will work closely with Rise Interactive, Quad’s digital marketing agency.

“Dean’s global experience at leading agencies and his vision for marrying strategy and media engagements make him the perfect fit for this new role,” said Cari Bucci-Hulings, president, Periscope. “As we are continuing to evolve as a more strategic partner to global brands, Dean’s leadership and caliber of professionalism will propel us forward and further strengthen our offering.”

Prior to joining Periscope, Ferenac served as executive vice president and client managing director at Publicis Media. There he led digital and traditional media planning, buying and analytics for major consumer brands including Panera Bread, Molson Coors, Bridgestone and Visionworks. He also was president of Havas Media Chicago where he was responsible for revenue generation, new business development and integrated media planning for Moen, AutoZone and Reynolds Consumer Products.

“Periscope’s vision for the future directly aligns with my passion for helping brands expand their thinking and extend their relationships with consumers,” said Ferenac. “The agency’s culture of excellence translates into groundbreaking work, and I am excited to build on the success of the existing Quad media offering by complementing the talented team already in place.”

About Periscope

Periscope is an award-winning agency and subsidiary of Quad dedicated to creating a better way for clients through data-driven, integrated marketing that reduces complexity, increases efficiency and drives growth. Periscope provides a full spectrum of integrated marketing services for a wide range of acclaimed brands. Learn more at www.periscope.com.

Quad (NYSE: QUAD) is a worldwide marketing solutions partner dedicated to creating a better way for clients through a data-driven, integrated marketing platform that helps reduce complexity, increase efficiencies and enhance marketing spend effectiveness. Quad provides unmatched scale for client on-site services, and expertise in marketing strategy, creative solutions, content production, media services and marketing management. With an unparalleled creative and manufacturing network, leading-edge technology and single-source simplicity, Quad has the resources and knowledge to help 7,000+ clients in various vertical markets and industries, including retail, health care, financial services and publishing. Quad has multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world. For additional information visit QUAD.com.