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Ogury names Lawrence Horne as Country Director UK

Horne will spearhead the company's efforts to drive revenue growth within the region

Ogury, the leader in advertising solutions fueled by exclusive data grounded in privacy, today announced the appointment of Lawrence Horne as Country Director UK. Horne will be in charge of Ogury’s operations in the region, leading the company’s continued expansion and cementing its position as the preferred partner for brands and agencies looking for advertising solutions grounded in privacy.

With over two decades of senior-level experience in media and digital advertising, Horne is a seasoned Sales expert renowned for driving revenue and acquiring customers across the UK and Europe. Prior to joining Ogury, Horne held the position of RVP Northern Europe at adtech measurement and analytics platform DoubleVerify, where he was instrumental in expanding the company’s operating footprint and revenue growth in the region. He also served as Managing Director EMEA at global media and hospitality business Time Out Group, leading operations and overseeing the company’s digital transformation whilst scaling revenue across EMEA. Horne’s extensive background includes roles at prominent digital advertising technology and media companies such as Say Media (formerly VideoEgg) and Haymarket.

At Ogury, Horne will expand the company’s UK footprint to drive widespread awareness and adoption of its privacy-first targeting technology and data-led insights. He will be based in London and report to Raphael Rodier, Global Chief Revenue Officer at Ogury.

“In the current landscape, Ogury’s distinctive data model and targeting solutions play a pivotal role in our industry as they target personas, not people,” shared Lawrence Horne, Country Director UK, Ogury. “Not only do they enhance media efficiency for brands and agencies, but they also consistently deliver proven business outcomes. Ogury is exceptionally well positioned for sustained growth in the post-cookie world, and I am eager to support more advertisers in leveraging our technology to drive their campaign performance.”

“We are delighted to welcome Lawrence onboard,” added Raphael Rodier, Global Chief Revenue Officer, Ogury. “His extensive industry knowledge and outstanding track record in business development make him an invaluable addition to our team. I am confident that he will be key in fostering engaged collaboration with brands and agencies across the UK, ensuring we continue to offer best-in-class performance and service to our valued partners.”

Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other adtech platform. Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 17 countries.