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New Exec Survey Reveals Disconnect Between 2021 Performance & 2022 Planning

Wpromote and Ascend2 surveyed senior-level marketing executives to better understand how 2021 performance is aligning with 2022 budget and strategy planning.

In this constantly changing landscape, marketing leaders need to be ready for anything. In preparation for 2022, Wpromote and Ascend2 surveyed senior-level marketing executives to better understand what high-level strategy decisions they are making.

The survey revealed that the constant flux of the past two years and future unknowns may be affecting enterprise marketing plans in unexpected ways.

To fully understand the decisions executives made in 2021, Wpromote’s experts took a deep dive into the data in our report Red Alert: Execs Reveal Disconnect Between 2022 Marketing Budget and Planning. Learn more about:

  • Why 40% of marketing leaders point to content marketing as the most effective upper-funnel strategy for 2021, yet only 30% place it in the top budget items for 2022.
  • How 33% of execs felt first-party data collection was very effective in 2021, but only 21% report that first-party data collection will be a top priority in 2022.
  • Why nearly 1 in 5 of those who plan their marketing strategy a full year in advance find their strategies to be unsuccessful.

Make sure your brand is armed with the data you need to make the important decisions for 2022 and beyond. Explore the survey and download the full report from Wpromote.

Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive profitable growth. With 6 offices across the United States, we help leading brands like Whirlpool, TransUnion, Zenni, Adobe, and Frontier Airlines achieve their goals through cross-channel marketing powered by digital intelligence. As the top Performance Marketing Agency in the latest Forrester Wave, we're proud we don't answer to anyone's interests but our clients. For additional information, visit http://www.wpromote.com.